Get your tickets here!

14 November 08:30Radisson Blu Scandinavia

Featured Speakers

Sean Ellis
CEO and founder of

Keynote Speaker

Sean is the CEO and founder of

He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. 

Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.

He is the co- author of Hacking Growth, published by Crown Business (division of Penguin Random House) in April 2017 and he regularly speaks to startups and Fortune 100s and has been featured in The New York Times, The Wall Street Journal, WIRED, Fast Company,, TechCrunch and on MSNBC.

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Yara Paoli
Former VP of Growth at Skyscanner, Chief Growth Officer at Preply, Start up Growth Consultant

Growth leader of 150+ people global teams across APAC, EMEA and AMERICAs.

Currently building up an innovative growth methodology and an awesome team for Preply, the online tutoring marketplace.

She was employee 32 at Skyscanner and she left when the company had over 1000 people and had been sold for 1.4 Million British pounds.

Her international experience of 15+ years covers the main aspects of building a successful growth organisation: growth enablement, change management, team optimisation and upskilling, scalability and sustainability, motivational framework implementation, impactful leadership, channel and product market fit assessment. She contributes to effective budget management and lead on the definition of a successful growth strategy so to reach target ROI, acquiring and keeping customers in target markets and adjusting a global approach to regional needs defining product market fit and a hierarchy of needs for the business in that region or market.

She also has a 1st honour degree in Psychology and a master in Music communications. This helps her greatly in listening, understanding and working with people more effectively and shaping her leadership style approach to build an effective getting-stuff-done and friendly environment in the teams she has worked with.

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Hugo Pereira
VP Global Marketing & Growth at EVBox

Currently heading marketing & growth at EVBox, the global leader in electric vehicle (EV) charging stations, Hugo is crazy about scaling up organizations and passionate about technology centered around the interests, needs, and well-being of mankind.

Hugo can't live without sketches and dashboards. The two tabs and 1 file he opens daily are the Sales dashboard, the Marketing dashboard, and his department yearly plan. That is why it does not come as a surprise that he created a work folder with all these analytics apps on his smartphone.

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Bo Ren
Director of Product at Bravely

Bo is an investor, product manager, and writer in NYC. 

She believes in humanizing tech and building a more diverse and inclusive future. She previously worked for Facebook, Instagram, and Tumblr. 

She acts as a product consultant, advisor, and investor to NY startups. 

She is passionate about creating a more inclusive future for entrepreneurs and operators in the industry. You can find her on Twitter at @bosefina and Medium.

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Patrik Berglund

Patrik Berglund is the CEO and Co-Founder of Oslo-based Xeneta, the leading price comparison platform for containerized freight transforming the shipping and logistics industry with data analytics. 

He has in-depth logistics and transportation experience from several years at Kuehne + Nagel in various roles and also as Co-Founder of Nordilog, a logistics consultancy firm. 

Founded in 2012, Berglund has grown Xeneta to be the top worldwide source comparing shipping rates against the market average, market highs and lows, ultimately transforming companies’ logistics procurement with actionable data intelligence. Berglund was the recipient of the 2016 Lloyd's List Next Generation in Shipping award.

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Berit Svendsen
Head of International Expansion @ Vipps

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Karl Munthe-Kaas

Karl is the Co-founder and CEO of, Norway´s largest online grocery store. was founded in 2013 by a group of ten friends, combining skills in software development with traditional Lean operations. was valued at 2,24 billion NOK in their last round, rasing capital from Zalando-investor Kinnevik. has a fully integrated warehouse and distribution system, resting on proprietary technology and operational processes. This has enabled them to compete profitably with discount supermarkets, while offering the convenience and time-saving of online retail.

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Lauga Oskarsdottir
Head of the Lab at StartupLab

Lauga was born in Iceland, raised in Norway and schooled at Berkeley in New York in International Business Management. She is a commercial head with an international background in marketing and sales management. 

Lauga co-founded Mesher in 2012, they specialize in intelligent software for online retailers. 

In 2014 she co-founded United Influencers at StartupLab. UI is a digital influencer marketing agency working exclusively with over 250 influencers in the Nordics. 

Today she is the Head of the Lab at StartupLab, an incubator for ambitious tech startups based out of Oslo Science Park. StartupLab houses 82 technology startups and invests early stage capital through Founders Fund.

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Kjartan Slette
CO-Founder and COO @ Unacast

Kjartan Slette is the Co-Founder and COO at Unacast - the makers of the Real World Graph®. 

Unacast is a Norwegian company based out of NYC, leading the push for accuracy and transparency in location data, and starting 2018 with strong revenue growth and a recent $17.5 capital raise. Unacast has won awards for its innovative culture based on decency and diversity. 

Previous to Unacast, Kjartan was part of the founding team at TIDAL, acquired by Jay Z in 2015.

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Anne Christiansen
Head of HR Office & Culture @ Vivaldi Technologies/ Innovation House Norway-USA-Iceland.

Anne Christiansen is the Head of HR Office & Culture Vivaldi Technologies/ Innovation House Norway-USA-Iceland. With over two decades of experience, Anne specializes in managing a diverse workforce. She is collaborative, HR Executive with deep experience of transforming organisations driving team performance and enabling individual potential. Prior to Vivaldi and Innovation House, Anne was Head of HR, Culture and Facilities at Opera Software, Norway. Within her career at Opera, she witnessed the company grow from a small number to over 750 employees worldwide that include 15 offices in 12 countries. A peoples’ person, Anne models a “roll-up-your-sleeves and deliver” attitude but with complete compassion and focusses on building organisations with a heart.

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Lisa Long
Diretor @ Six To Start and Founder @ Before You Code

Lisa Long runs Product Tank Oslo and is a founder of Before You Code (still in stealth mode).  She is also the cofounder of Six to Start, makers of the award winning Zombies, Run! the world's biggest fitness game.  

Along the way, she has also worked as a product manager at Skype and as the VP of Product Management and Innovation at Telenor. She mentors startup companies through things like Seedcamp, Cartier Women's Initiative, Startuplab, and late night Cards Against Humanity sessions.  

She serves on the editorial board of Mind the Product, the world's largest organization of product managers.  When not doing, reading, arguing, or speaking about product management, she plays capoeira and designs games.

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Chris Massey
Product Lead @ Mind the Product

Chris is part of the early team behind the global ProductTank / Mind the Product community, where he's leading the research, design, and engineering behind the platform for product people to connect and learn from each other anywhere in the world.

He's been building & coaching technical communities for 10 years. 

Along the way, he's supported the world's largest SQL Server community, created developer relation programs, prototype publishing platforms, and always focused on solving real customer problems.

He tells terrible jokes, & has strong opinions about hollandaise sauce.

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Jørn Haukøy

Jørn Haukøy is a generalist and a serial entrepreneur. He has spent most of his professional life in the intersection between business and IT, bridging the gap between business, products, technology, and people. 

Jørn operates across domains on all levels from strategical to operational and has through his work with some of the biggest corporations in Norway including Equinor, Statkraft, Fortum and Block Watne developed the Agile Business Exploration framework. 

He is currently the CEO of Code11, an innovation company with offices in Oslo, Bucharest, and Berlin and has personally composed 35 agile teams in a total of 9 different companies during his time there.

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Dan Toma
Independent Consultant

Coming from an entrepreneurial background - having been involved with Hi-Tech & Internet start-ups across the world and being an entrepreneurship community leader in Europe - Dan Toma has a clear understanding of the challenges involved in building sustainable businesses from the ground up. In the years following his graduation from a top MBA program, he started focusing more on enterprise innovation management, specifically on how disruptive new ventures can be built in a corporate setting. 

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Jon Andreas Pretorius
CIO @ Hafslund

As CIO at Hafslund, Jon Andreas Pretorius plays an important role in the operation of Norway’s largest power grid and preparing for the country’s future energy demand. He has worked in various key functions at Hafslund for over a decade and has broad experience from IT project management, architecture, management, and business development.

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Marianne Bratt Ricketts

Marianne Bratt Ricketts

Marianne has a deep-rooted creative and curious spirit. This has led her to an international life, filled with ventures within media, design, communication and sports. 

She’s an experienced entrepreneur, graphic designer by trade and former editor-in-chief. 

Founding VIBBIO was an inevitable result of everything that went before - and this is the most fun, as well as the hardest work, she’s ever experienced.

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Leif Verdu-Isachsen
Head of Design @ Halogen

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Fredrik Syversen
Director of Industry Development @IKT Norge/ ICT Norway

Fredrik Syversen is Director of Industry Development in IKT Norge/ICT Norway. 

Syversen works with four main areas: (1) eHealth and how to bring transparency and tools for self-care into the health sector, (2) sustainability, how to unlock the potential of sustainability in  all areas of life and business (3) entrepreneurship, how do we make the best ideas into great companies here in Norway and help them grow outside, and (4) development and aid – how can we use the knowledge of IKT-Norge and the Norwegian digital  industry to build up similar organizations to grow sustainable ICT-businesses throughout the world. 

His specialties are within government relations,  entrepreneurship, media work, project management, marketing, negotiations, and international relations. Fredrikis om multiple boards, among them the innovation hub and co-working space Tøyen Startup Village in Oslo which he also co-founded.

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Maria Willoch
VP Sales and Marketing at VIBBIO

Maria is VP Ssales and Marketing at the Video Creation Platform VIBBIO.

She has spent her career in customer acquisition, the past 5 years in the video marketing space. Maria is passionate about Inbound Marketing, ABM, and all things MarTech, and lives by the motto "track everything".

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Odd Skarheim
Founder of Attensi and Be Your Best

Odd is a serial entrepreneur obsessed with improving the performance of individuals, teams, and organizations -whilst building strong and positive organizational cultures. 

Driven by a crystal clear goal of building companies and being part of brilliant teams that become global leaders in their fields.

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Berit Svendsen
Head of International Expansion, Vipps

Berit Svendsen who recently joined Vipps from Telenor, will speak about her experiences with innovation in large corporations.  Vipps started as peer-to-peer payments but is now much more. How will they manage to stay innovative and move forward?

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Kristian Hauge Solheim
CEO @ Cutters

Move fast and break things!

Cutters launched a haircutting business 2,5 years ago. Today they have 51 outlets in 3 countries. And they’re profitable.

What is the secret behind their success?

*Why speed is so important

*What did we do right? And what did we do wrong?

*What can you learn from Cutters to apply to your own business?

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Foyer 45min

Rethinking Growth: How the World’s Fastest Growing Companies are Achieving Breakout Success

From the author of "Hacking Growth - How Today’s Fastest Growing Companies Drive Breakout Growth", Sean Ellis, you will get into how to apply the principles of growth hacking to make your business fly!

Main Stage 45min





How to build a growth culture that delivers results: Structure, Talent recruitment and Tools.

This session will give you frameworks and practical examples of how to build a sustainable growth culture that delivers results.


Building the best possible growth team that lasts

Stage C 35min



Breakout sessions // Workshops

Dont' Fu** Around! How to Really Get Innovation Done!

Many people and organizations talk about being innovative. This talk will give you a case based framework on how to actually walk the walk and operationalizing corporate innovation in the exploration space.

Jørn advises leading international companies on innovation.

Stage B 25min

How to retain the best talent

Stage C 25min

From Idea to 3 countries in 3 years.

Stage A 35min

Hafslund as a Platform

Most incumbents try to innovate within their traditional organizational setup. That will mostly lead to sustainable improvements, not substantial innovation.

To be able to move forward with innovation in scale and faster speed, Hafslund had to reinvent their own setup to be able to act upon the new opportunities.

You will learn why Hafslund chose this path. How they did it, and what results to expect from this strategy. 

Stage B 20min

Measure what matters - how to align for maximum velocity

Stage C 30min

B2B: Crack the Recurring Revenue Code - Lessons Learned from a Successful Scale-Up.

The key to mastering any skill or adopting a new behavior is training and repetition. 

Attensi delivers world-leading, gamified 3D simulations that make corporate training fun. 

This way, it is possible to bring out people’s full potential. Not only will competence levels rise - profitability will, too. 

Stage A 30min

How to succeed in partnerships with big corps

Stage C 25min

Innovation Accounting: How to measure and fund innovation

Fresh from the press. Dan Toma is working on a new book called "Innovation Accounting." What he will present will be the latest thinking/solution from his work & research in the field

Innovation accounting is a debate between two ends of the innovation spectrum. Management is typically worries about investing in innovation unless they are absolutely confident that the final product will generate revenue for the company. 

This person will ask every question imaginable to make a decision. This often results in companies only investing in sure bets. This tension between the manager and the innovator is all about the fear of failing.

So how do you set up a framework that ensures the funding of real innovation without having the fear of failing?

Dan Toma will try to answer this question in this talk.

Stage B 25min

How to set up your organization for Inbound Marketing Success.


Competing in the new landscape

Stage B 40min

Where does it hurt? What will your customers pay to change?

Successful products solve real customer needs, but validating real customer needs isn't always easy! Lisa & Chris will run you through some of the essential aspects of identifying real pain points, gauging the scale of your potential market, and starting to assess how much that market might be worth.

With these concepts, you'll be armed and ready to assess the size and shape of your market, ensure that your product is solving the problem you think, and validate new high-value opportunities. 

Stage A 35min

How to humanize technology

To make your company futureproof, you will have to have a humanization strategy 

  1. The faults of the ad revenue game
  2. The gut to data spectrum: Where do you fall in terms of company and life stage
  3. Why qualitative metrics matter 

Bo Ren believes in humanizing tech and building a more diverse and inclusive future. She previously worked for Facebook, Instagram, and Tumblr. Now she acts as a product consultant, advisor, and investor to NY startups.

Main Stage 30min

Cooperating with Startups? This is what you're doing completely wrong!

Vibbio have some partnerships with bigger corps behind them. Marianne will tell the story from the startup perspective on how corporates could improve their success, working with startups.

Stage B 30min

Can you build what your customers want? How to Assess Product Feasibility

To build, steer, and invest in a great product company, you need to know three key things. They sound simple and obvious, but most startups get these wrong or don’t stop to consider...

  • Can you convince potential customers to use your solution?
  • Can you bring together the essential technologies you need?
  • Can you solve your customers’ problems in a way that will scale and generate a profit?

We’ll guide you through simple (but effective!) models for answering these questions, and ensuring your product direction is viable & profitable.

Stage A 30min

Unlocking Growth with Activation/Retention

Stage C 45min

How to use Design Thinking in Communication, Company Alignment, and Strategy

Stage B 25min

It's a Marathon, not a Sprint: How to Maximise Product Value

Is it better to maximize your product by scaling the operation, or by building an enduring product that is profitable for years to come?  Hopefully both! In order to do that, you need a few key things:

  • A strong vision of your direction & intended roadmap
  • A solid feedback system to keep you relevant, highlight opportunities, and help you steer & refine your product
  • A clear understanding of your value offering and pricing opportunities

Join Lisa & Chris to arm yourself with these essentials so you can get ready to build, scale, and sustain a killer product.

Stage A 25min

About The Shift

We believe that most conferences today lack hands-on learning and genuinely useful information to incorporate into our own lives and businesses. This is why we created The Shift - an annual one-day conference created by entrepreneurs and innovators for entrepreneurs and innovators to connect, share, learn and grow.

Through hands-on and engaging activities, The Shift 2018 will cover topics like startup growth marketing, sales, funding, recruiting, culture, product management and scaling for a bigger market. Come to get challenged, inspired, and educated, stay to share insight and laughs, leave with specific advice ready to be applied into your own business model.

The Shift gathers all tech entrepreneurs, innovators, investors and corporate profiles ready to expand their network and knowledge in scaling and running a startup.

If you’re one of the profiles above and you’re somewhere else November 14, we (humbly) believe you’re at the wrong place.

Get your tickets here!

What did people say about The Shift 2017?

"The Shift managed to draw a lot of relevant and interesting people, many who rarely prioritize attending conferences - and if they do, rarely stay beyond their speaker slot. At Shift, they did. A testament to respect enjoyed in the community by the Shifter team."

"That was seriously cool and a big and fresh surprise."

"It was a great event for networking. The kind of people attending made it even more important for Founders of startups to attend and create relationships with others companies and potential investors."

"A new concept is born!"

"By being here you are part of forming Norway's future. We need to be smart, green and innovative, and you are an important part of this shift!”

Growth Hacking Workshop (SOLD OUT!) 

By Sean Ellis

Sean Ellis is the biggest influencer within the growth hacking community and he will deliver an in-depth, one day workshop on how to scale up your startup or product through growth hacking.

What will you learn?
-Building and managing a growth team
-Implementing growth hacking processes within your team
-Strategies and tactics

Who should join the workshop?
-Entrepreneurs and founders working towards scaling up
-Anyone working in innovation and growth

When?  13th of November 2018



Read more about it and apply here !

Our Story

We started Shifter because we saw the need to highlight Norwegian startups, and
the shift traditional, established companies need to make to be able
to survive in the digital age.

Last year we launched The Shift because we want the entrepreneurs, innovators and investors we write about to meet each other to share their stories, their knowledge and maybe a drink.

The Shift 2017 covered topics like startup growth marketing, sales, funding, recruiting and keeping talent dive into exciting technologies.