The Shift 2018

From the author of "Hacking Growth - How Today’s Fastest Growing Companies Drive Breakout Growth", Sean Ellis, you will get into how to apply the principles of growth hacking to make your business fly!

This session will give you frameworks and practical examples of how to build a sustainable growth culture that delivers results.

Many people and organizations talk about being innovative. This talk will give you a case based framework on how to actually walk the walk and operationalizing corporate innovation in the exploration space.

Jørn advises leading international companies on innovation.

Most incumbents try to innovate within their traditional organizational setup. That will mostly lead to sustainable improvements, not substantial innovation.

To be able to move forward with innovation in scale and faster speed, Hafslund had to reinvent their own setup to be able to act upon the new opportunities.

You will learn why Hafslund chose this path. How they did it, and what results to expect from this strategy. 

The key to mastering any skill or adopting a new behavior is training and repetition. 

Attensi delivers world-leading, gamified 3D simulations that make corporate training fun. 

This way, it is possible to bring out people’s full potential. Not only will competence levels rise - profitability will, too. 

Fresh from the press. Dan Toma is working on a new book called "Innovation Accounting." What he will present will be the latest thinking/solution from his work & research in the field

Innovation accounting is a debate between two ends of the innovation spectrum. Management is typically worries about investing in innovation unless they are absolutely confident that the final product will generate revenue for the company. 

This person will ask every question imaginable to make a decision. This often results in companies only investing in sure bets. This tension between the manager and the innovator is all about the fear of failing.

So how do you set up a framework that ensures the funding of real innovation without having the fear of failing?

Dan Toma will try to answer this question in this talk.

To make your company futureproof, you will have to have a humanization strategy 

1. The faults of the ad revenue game
2. The gut to data spectrum: Where do you fall in terms of company and life stage
3. Why qualitative metrics matter 

Bo Ren believes in humanizing tech and building a more diverse and inclusive future. She previously worked for Facebook, Instagram, and Tumblr. Now she acts as a product consultant, advisor, and investor to NY startups.

Successful products solve real customer needs, but validating real customer needs isn't always easy! Lisa & Chris will run you through some of the essential aspects of identifying real pain points, gauging the scale of your potential market, and starting to assess how much that market might be worth.

With these concepts, you'll be armed and ready to assess the size and shape of your market, ensure that your product is solving the problem you think, and validate new high-value opportunities. 

To build, steer, and invest in a great product company, you need to know three key things. They sound simple and obvious, but most startups get these wrong or don’t stop to consider...

• Can you convince potential customers to use your solution?
• Can you bring together the essential technologies you need?
• Can you solve your customers’ problems in a way that will scale and generate a profit?

We’ll guide you through simple (but effective!) models for answering these questions, and ensuring your product direction is viable & profitable.

Vibbio have some partnerships with bigger corps behind them. Marianne will tell the story from the startup perspective on how corporates could improve their success, working with startups.

Is it better to maximize your product by scaling the operation, or by building an enduring product that is profitable for years to come?  Hopefully both! In order to do that, you need a few key things:

• A strong vision of your direction & intended roadmap
• A solid feedback system to keep you relevant, highlight opportunities, and help you steer & refine your product
• A clear understanding of your value offering and pricing opportunities

Join Lisa & Chris to arm yourself with these essentials so you can get ready to build, scale, and sustain a killer product.